Sunday, November 29, 2009

New to juniper... "Your Favourite Tee" by Mardle.
Shiana Weir launched the Mardle brand in August 2009 followed by the launch of the label’s inaugural collection in October.
As a Massey graduate with a Bachelor of Design(Hons) (Fashion&Textiles), Shiana has worked in the fields of Marketing, Merchandising and Graphic Design since leaving University.

Your New Favourite Tees are the result of Mardle's design philosophy - to create pieces not just clothes, using a flattering cut, a higher class of fabric and light hearted graphic elements.
Created from Modal, a textile made from spun Beechwood cellulose, the tees have a remarkable level of comfort and wearability. The fabric is much softer and more breathable than pure cotton, is resistant to both shrinkage and fading and is environmentally sound as the process produces a considerably smaller quantity of harmful waste than in the production of cotton.
The tee's combine multiple design features which flatter a woman's figure including:
- The Shaped Hem - getting rid of the nasty horizontal line which cuts women in half- The Scooped Neck - defining any woman's assets- Tailored side seams - allowing the tee to follow a woman's contours- Slightly Longer, Bound Sleeves - for a more graceful finish
As part of Mardle's continuing support of the New Zealand textile manufacturing industry and commitment to a higher quality of product, every stage of the manufacturing process, fabric, construction and printing, is carried out in Aotearoa. Support New Zealand Made Fashion.
Shiana wanted to keep production of the tees as local as possible. The Modal fabric for Your New Favourite Tee is knitted in Levin, the tee itself is manufactured in Porirua and printed in Newtown.
Sam like the singing bird I like the pinwheel, I thinks its a cute nod to Wellington.

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